Sailesh Mishra is Founder President of Silver Inning Foundation an NGO that is working with Elderly and has 15 years hard core Marketing experience in corporate world and since last 4 years actively involved working for Elderly. His organisation Silver Innings is working towards creating Elder Friendly World where Ageing becomes a Positive and Rewarding Experience. He has left his well paid corporate job to work for his passion to work for Senior Citizens, which he believes is the most neglected and ignored segment. His work in the field of Dementia is worth to be commended. He effectively uses his ICT and PR skills to reach out to civil society all over the globe. He has been awarded 2008 Karamveer National Award for his dedicated work for Elderly, Selected by UN INIA (UN Institute of Ageing) Malta for course on Social Gerontology in Feb ’09 and Selected for Unltd India 2008 and 2010 for seed funding.