DesiCrew Solutions is a rural BPO company incubated by RTBI of IIT- Madras. Several stories have been posted on NGOPost about their unique approach of taking call centers to the villages. Here is an interview of the founder, Saloni Malhotra.
The real highlights from this interview, besides the success of Desicrew, which is a profitable enterprise today, are the challenges Saloni overcame to create desicrew. Quoting from the article -
Saloni had given up a job in Delhi and migrated to Chennai in 2005. With little local knowledge and even lesser business experience, it was a tough ride convincing corporates about a ‘rural’ back office meeting strict SLAs. Interacting with the people in the villages, understanding the culture and their mindset towards a job and making them share her same vision, took a lot of effort, but was overcome with a strong passion to make an impact.
I like lurking in the dark alleys of the web and bragging about my latest finds. I believe that technology has the power to bring positive social change and am excited about discovering new ways to use the web for a public movement. In the past, I have volunteered for a number of non-profit organiza.....read more