DesiCrew Solutions is a rural BPO company incubated by RTBI of IIT- Madras. Several stories have been posted on NGOPost about their unique approach of taking call centers to the villages. Here is an interview of the founder, Saloni Malhotra.

The real highlights from this interview, besides the success of Desicrew, which is a profitable enterprise today, are the challenges Saloni overcame to create desicrew. Quoting from the article -

Saloni had given up a job in Delhi and migrated to Chennai in 2005. With little local knowledge and even lesser business experience, it was a tough ride convincing corporates about a ‘rural’ back office meeting strict SLAs. Interacting with the people in the villages, understanding the culture and their mindset towards a job and making them share her same vision, took a lot of effort, but was overcome with a strong passion to make an impact.