Continuing its seven year long battle, CURE has come up with another first: a song and video on ragging. Being the first organization to take a stand against ragging, CURE has done several campaigns including seminars, newsletters, slogan stickers, observing the No Ragging Day (October, 11) and working as a consultant body to the Raghavan Committee of the Govt. of India. The video is available online at www.noragging.com/video
The USP of the song and video is not only that it is the first of its kind on ragging, but the lyrics of the song, the composition, singing and the design of video have all been done beautifully by first year students. A four minute video with a hummable tune, visuals full of youthfulness and hardcore facts brought tears to the eyes of many who saw the first-cut.
This latest addition, which Varun (CURE Co-founder) claims, will take the campaign against ragging to a new dimension. He says “There is absolutely no audio-visual content to sensitize the youth against ragging. The campaigns till now have been preachy while the youth of today do not like to take orders. All these warnings and threat of punishment do not work. They want to know ‘why’ they should not indulge in ragging. This is what the video does in a beautiful and convincing way”.
Varun’s claim is based on hard facts and detailed research work. When CURE analyzed the data of the last 5 years and compared it to the statistics after the Raghavan Committee recommendations, it was startled that ragging related deaths had doubled. This questions the steps taken by the government & regulatory bodies through their multi-crore campaign to combat ragging. It is clear that the government campaign had failed to strike the emotional chord with the students.