Villcart enhances income generation opportunities in rural areas by providing them marketing support. Villcart has its first shop in Powai, Mumbai where they have 900+ products from different regions of the country such as Bastar, Gadchiroli, Kutch, Anand, Pondicherry, etc. All the items are handmade and from rural / tribal areas.
And ofcourse, we take pride in being a reasonably priced shop. Most of the handicraft shops make these handicrafts as exclusive and elite class items by charging huge margins. Villcart believes that handicrafts should be made a day-to-day use item than once in a while purchase. Only then will the artisans get good amount of work. And this will happen if the customers get the products at the right places.
Villcart sources products from various artisans, small entrepreneurs and NGOs. Promonent NGOs who supply us are Magan Sangrahalaya and Dharamitra in Wardha, Sahaj - a fair trade certified organization in Dahod, Gramodaya Sangh in Chandrapur and Gujarat. Apart from this, Villcart also has stuff from various KVIC and DIC units.
Some of the products are ceramic potter, terracotta pottery, jewellery and wall pieces, meenakari work, marble items, wooden products, lacquer turnwood toys, satin bags, canvas bags, jute products, bamboo trays, etc.
Villcart also has a website http://www.villcart.com where you can buy handicrafts and get them delivered anywhere in India.
If you are in Mumbai, do visit our shop. Locaton: 164, 1st Floor, Powai Plaza, Hiranandani Gardens, Powai, Mumbai
I am a consultant on technology transfer for rural areas. Please visit www.grameenbharat.in for more details......read more